Substituted arenes dominate the properties of many natural products, medicines, and materials.[1] Therefore, the development of new methods for direct and selective aromatic functionalization is a persistent challenge for synthetic chemists.[2] A particularly important class of substituted aromatic compounds is the a-aryl carbonyl structure. These molecules represent broadly useful starting materials for complex molecule synthesis, and the basic structural framework is present in a wide range of medicinally relevant molecules.[3] Despite the importance of these structures, surprisingly few direct methods are available to selectively functionalize the arene nucleus in the absence of other groups: aromatic substitution reactions require directing functionality to control reactivity and selectivity; cross coupling processes need pre-installed functional groups; and while the acidity of the CÀH bonds between the arene and carbonyl groups facilitates a wealth of enolate chemistry, it precludes the use of directed ortho-lithiation reactions. [4] A potential solution to some of these limitations has recently been presented through the development of orthoselective Pd II -catalyzed C À H bond functionalization reactions. [5,6] The cyclometalation strategy employed in these transformations, however, cannot be used to facilitate metaor para-functionalization of these molecules due to restrictive geometric constraints. [7,8] The synthetic utility of the generic a-aryl acetic acid motif would be significantly expanded by a methodology that provides direct access to isomeric molecules of potentially beneficial therapeutic value (Scheme 1 A). Herein, we report a copper-catalyzed meta-selective arylation of the a-aryl carbonyl scaffold with diaryliodonium salts that is directed by a remote and versatile Weinreb amide group (Scheme 1 B). This method provides a novel synthetic route to arenes displaying diverse substitution, benzylic chirality and quaternary centers. Its potential is further enhanced through its compatibility with iterative C À H bond functionalization methods that will have broad utility in the synthesis of highly functionalized arenes.As part of our studies towards meta-selective functionalization processes, [8d] we postulated that the location of a carbonyl group plays a key role in determining the selectivity of our Cu II -catalyzed meta-arylation of pivanilides. To test this hypothesis, we speculated that the a-aryl carbonyl would also provide a similar reactivity platform because the carbonyl motif is displayed in a similar position relative to the arene nucleus. Notably, the arene nucleophilicity of the electronically neutral a-aryl carbonyl motif is drastically different to the electron-rich pivanilide.To test whether a-aryl carbonyl compounds could be functionalized at the meta-position, we prepared diethylamide 1 a and treated it with diphenyliodonium triflate and 20 mol % Cu(OTf) 2 in dichloroethane at 70 8C, conditions that are identical to those used for the arylation of pivanilides.[8d]After reacti...