“…According to the different approaches of this issue, some studies have reported molecular chromophores or conjugated polymers exhibiting a large third-order nonlinear susceptibility in their transparency range, or a large nonlinear index satisfying the requirements imposed by the material's figures-of-merit [2] defined for photonic switching applications. Typically, this has been addressed in several push±pull molecules (stilbenes, [4a,b] azobenzenes, [4b±d] tetraethynylethenes, [4e] diphenylpolyenes, [4f] 3,3¢-bipyridines [4g] ) and conjugated polymers (para-toluene sulfonate, [5] polyphenylvinylenes [6] ) based on the classical dipolar electronic structure, but also, with further prospects, in non-dipolar chromophores or polymers exhibiting an apolar (tetraethynylethenes, [4e] 3,3¢-bipyridines, [4g] polytriacetylenes [7] ), quadrupolar (tetraethynylethenes [4e,8] ), or octupolar (thiophene-based triazines [9] ) molecular geometry.…”