A novel series of hard‐soft‐hard triblock azo‐copolymers (TBCs) composed of poly(2‐[2‐(4‐cyano‐azobenzene‐4‐oxy)ethylene‐oxy]ethyl methacrylate) (PCEAMA), poly(methyl methacrylate) (PMMA) and poly(p‐dodecylphenyl‐N‐acrylamide) (PDOPAM) were synthesized by employing reversible addition‐fragmentation chain transfer polymerization. Chemical structures and molecular weights were characterized by 1H nuclear magnetic resonance (NMR) and gel permeation chromatography (GPC). Thermal behavior, mesophase, photochemistry and morphology were investigated using differential scanning calorimetry (DSC), optical polarizing microscopy (OPM), ultraviolet–visible spectrophotometry (UV–vis), atomic force microscopy (AFM) and grazing‐incidence small‐angle X‐ray scattering (GISAXS). Kinetic studies confirmed characteristic of controlled/living radical polymerization with low polydispersities (≤1.40). TBCs manifested both endothermic and exothermic transition peaks assigned to smectic to nematic, nematic to smectic, and smectic‐A to smectic‐C phases. TBCs having hight azo fractions of 39 and 34 wt % revealed textures of smectic phase whereas TBC possessing 30 wt % of azo content exhibited poor texture, suggesting nematic phase. Regarding TBC with low azo ratio (25 wt %), neither mesophase texture was found. All TBCs showed photoresponsive behavior under UV–vis irradiation or thermal relaxation. TBC‐1 with PCAEMA (39 wt %), PMMA (40 wt %) and PDOPAM (21 wt %) generated a mixture of cylinder and lamellar nanostructures compared to TBC‐2 and TBC‐3 which formed lamellae. However, TBC‐4 having the highest PDOPAM fraction (50 wt %) produced hexagonal cylindrical nanostructure. © 2018 Wiley Periodicals, Inc. J. Polym. Sci., Part A: Polym. Chem. 2018, 56, 1617–1629