Cationic polyelectrolytes find potential applications in electronic device fabrication, biosensing as well as in biological fields. Herein, a series of cationic main-chain polyelectrolytes with pyridinium-based p-phenylenevinylene units that are connected via alkylene spacers of varying lengths are synthesized by a base-catalyzed aldol-type coupling reaction. Their mean average molecular weights range from 15 000 to 32 000 g mol -1 , corresponding to about 16-33 repeat units. Due to the presence of alkyl side-chains and alkylene spacers as well as cationic hard-charges the polymers are endowed with amphiphilic character and hence, aggregation of these polyelectrolytes at high concentration leads to thermoreversible physical gel formation in dimethyl sulfoxide accompanied by interchain interactions. Morphological analysis shows spherical aggregates in case of C 16 -Poly-S 12 in dimethyl sulfoxide. Dependence of gelation behavior on the length of alkyl side-chains and alkylene spacers of the polyelectrolytes are addressed.for applications in sensing, [25][26][27][28][29] imaging, [30] as well as for enzyme activity, [31] and charge transport studies. [32,33] Fully conjugated poly(pyridinium salt)s, [34][35][36][37][38][39][40][41] or polyelectrolytes containing viologen, [42] as well as diethynylpyridinium units [43] as main-chain polyelectrolytes have been synthesized mainly for biosensing and optoelectronic applications. Nonconjugated polyelectrolytes were also generated based on ammonium, [44] pyridinium, [45][46][47][48][49] or viologen [50][51][52] as charged building blocks present either in the main or side chain. Also, nonconjugated polyelectrolytes containing main-chain perylene units have been reported. [53] Recently, polyelectrolyte-based dye-sensitized solar cells were fabricated from conjugated polymers with ammonium iodide side chains, [54] or based on imidazolium iodide-containing polymeric gel electrolytes [55,56] as well as 1-methyl-3-hexyl-imidazolium iodide blended in low molecular mass organogelators. [57] Nonconjugated λ-shaped polymers containing carbazole units that are connected via 4-pyridinium vinyl linkages have been synthesized showing interesting nonlinear optical properties. [58] Recently, pyridiniumbased p-phenylenevinylene trimers were synthesized [+]