Photosensitivity of molecules is one of the central subjects of organic photochemistry. In this article, we present how and why a benzothiophene moiety impacts the photochromic quantum yield for the photochemical pericyclic ring closing of the hexatriene moiety. Two compounds were prepared: a symmetrical one incorporating two fluorenylthiophene units, and its corresponding nonsymmetrical partner, where one of the thiophene units was replaced by a benzothiophene group. Interestingly, the latter presents relatively high cyclization quantum yield (0.74), a value close to the largest one so far reported. Based on crystal structures, VT‐NMR data and DFT calculations, we demonstrate that introducing a benzothiophene in the molecular scaffold induces skeleton stiffening by means of CH–π interactions and steric repulsions, and leads to increased population of the reactive conformer in the ambient conditions.