In the present work the effect of different factors in the synthesis of ZnO powders by the homogeneous precipitation method is analyzed. A robust statistical technique, Taguchi's method, was used to reduce the experiments number. The variables studied were precursor, solvent and precipitating agent type, Zn molar concentration, percentage of saturation, speed and time of agitation, and temperature of synthesis. In order to optimize the particle size, an experimental design of 18 trials was proposed, according to L 18 Taguchi array. Structural and morphological properties were characterized by X-ray diffraction (XRD) and scanning and transmission electron microscopy techniques (SEM and TEM). The estimated crystallite size in synthesized samples ranged from 32 to 57 nm. The morphologies obtained presented several forms, such as spheres, wires, flowers, bars, and tetrahedrons, with a particle size variation of 35 to 165 nm. In this work it is shown that using a statistical experimental design leads us to a fast and reliable optimization of the synthesis parameters for obtaining small size ZnO nanoparticles, thus optimizing time and human and materials resources.