Rod-coil molecules have a strong tendency to self-organize into supra-molecular nanostructures in the bulk state. In this article, we report synthesis and self-assembling behaviour of rod-coil molecules 1-3, consisting of a biphenyl and cholesteryl group as a rod segment and poly(ethylene oxide) (PEO) with a degree of polymerization of 7, 12 and 17 coil segments. Self-organization behaviour of these molecules investigated by means of differential scanning calorimetry, thermal polarizing optical microscopy and small-angle X-ray scattering in the bulk state reveal that volume fraction of PEO coil segments containing alkyl chain of cholesteryl group dramatically influence the self assembling behaviour of rod building block in the liquid crystalline phase. Molecules 1-3 self-assemble into 1-D bilayered structures with different d-spacing according to the lengths of coil domains in the solid state. While, self-organized molecular structures transfer into oblique columnar structure for molecule 1 and 2 from the crystalline to the liquid crystalline phase, further increasing coil to rod volume fraction, molecule 3 self assemble into hexagonal columnar aggregate through π-π stacking of rod building blocks.