This study aims to establish new labeling methods for no-carrieradded radio-Pt ( 191 Pt) and to evaluate the in vitro properties of 191 Pt-labeled agents compared with those of agents labeled with the common emitter 111 In. 191 Pt was complexed with the DNA-targeting dye Hoechst33258 via diethylenetriaminepentaacetic acid (DTPA) or the sulfur-containing amino acid cysteine (Cys). The intranuclear fractions of 191 Pt-and 111 In-labeled Hoechst33258 were comparable, indicating that the labeling for 191 Pt via DTPA or Cys and the labeling for 111 In via DTPA worked equally well. 191 Pt showed a DNA-binding/cellular uptake ratio of more than 1 order of magnitude greater than that of 111 In. [ 191 Pt]Pt-Hoechst33258 labeled via Cys showed a higher cellular uptake than that labeled via DTPA, resulting in a very high DNA-binding fraction of [ 191 Pt]Pt-Cys-Hoechst33258 and extensive DNA damage. Our labeling methods of radio-Pt, especially via Cys, promote the development of radio-Pt-based agents for use in Auger electron therapy targeting DNA.