Fine-tuning of the charge carrier polarity in organic transistors is a fundamental task in order to achieve high-performance organic complementary circuits and related devices. In this article, an efficient methodology for tuning the polarity via rational molecular design is reported. We systematically adjusted the electron affinity of the comonomers in semiconducting copolymers. Thus, three comonomer units, thiophene (T), vinylene (V), and benzothiadiazole (BT), were combined with the benzobisthiadiazole (BBT) unit, leading to three new BBT-based copolymers; i.e., pBBT-T, pBBT-V, and pBBT-BT, respectively. We found that the electron affinity of the comonomer unit decisively affects the absorption spectra, energy levels, thin-film microstructures, and, accordingly, the charge-carrier polarity of the copolymers. pBBT-T with the electron-rich thiophene comonomer showed balanced ambipolar transistor characteristics with the electron/hole mobility ratio (μe/μh) of 2. In contrast, the electron dominant ambipolar characteristics of μe/μh = 14 were achieved by combining BBT with the electron-neutral vinylene group for pBBT-V. Intriguingly, by further strengthening the electron-accepting properties by using the BT unit, unipolar n-type transistors were successfully fabricated based on pBBT-BT. As a result, our findings demonstrated a promising methodology for constructing organic complementary circuits by variation of the electron affinity of the comonomers in BBT-based semiconducting polymers.