The [4 + 2] cycloaddition of a conjugated diene with a substituted dienophile, known as the Diels-Alder (DA) reaction, 1 has emerged as one of the most practised organic reactions in education, 2,3 research 4,5 and industry 6,7 over the last several decades. Consequently, several reviews, 8,9 book chapters 10 and monographs 11 have highlighted the extensive synthetic applications of this reaction. By considering frontier molecular orbital (FMO) theory, 12 one would expect that in a "normal electron demand" DA reaction, an electron-rich diene would react more readily with an electron-poor dienophile since such a combination has a more energetically favourable HOMO-LUMO interaction. Thus, it is not surprising that furans, which inherently demonstrate reversible [4 + 2] reactions due to losing aromaticity after cycloaddition, 13,14 usually prefer to react with electron-deficient dienophiles. 15,16 In the framework of our studies on aldol condensation reactions, 17,18 we synthesised a series of styrylcyclohex-2enone dienes 19 which were explored for their DA reactivity in our laboratory. 20,21 In continuation, we now report a furanyl derivative of these dienes 1 which exhibits a double DA process with N-phenylmaleimide (NPM, 2a), where both the main cyclohex-2-en-1-one and the furanyl fragments react sequentially with 2a (Scheme 1). In this study, we have tried to conduct appropriate experiments to shed some light on this process. This work shows how the first cyclisation with 2a at the more active site converts the electron-poor furanyl component into an active diene which can then react with the remaining 2a. Thus, the complete consumption of 1 is only observed when two equivalents of 2a are used.