An ovel approach for the umpolung a-arylation of amides is presented. By the nucleophilic phenylation of O-silyl N,O-ketene acetals,g enerated in situ from N-alkoxy amides, ap henyl group can be introduced onto the a-carbon atom of amides through NÀOb ond cleavage in at wo-step,o ne-pot process.The asymmetric synthesis of a-aryl amides through the diastereoselective arylation of achiral N,O-ketene acetal is also described.