A copper-catalyzed site-selective fluorination of a-bromoamides possessing multiple reaction sites, such as primary and secondary alkylÀBr bonds, using inexpensive CsF is reported. Tertiary alkylÀF bonds, which are very difficult to synthesize, can be formed by this fluorination reaction with the aid of an amide group. Control experiments revealed that in situ generated CuF 2 is a key fluorinating reagent that reacts with the tertiary alkyl radicals generated by the reaction between an a-bromocarbonyl compound and a copper(I) salt.