This paper reports the photocatalytic decomposition of methylene blue (MB) over titania doped copper ferrite, CuFe2O4/TiO2 with 50 wt% loading, synthesized via sol-gel method. The synthesized photocatalyst was characterized by X-ray diffraction, UV-vis diffuse reflectance, photoluminescence, and Mott-Schottky (MS) analysis and linear sweep voltammetry (LSV). The catalyst loadings were varied from 0.25-1.0 g/L and the optimum catalyst loading found to be 0.5 g/L. The maximum conversion achieved at this optimized CuFe2O4 concentration was 83.7 %. The other loadings produced slightly lower conversions at 82.7%, 80.6% and 80.0%, corresponding to 0.25, 1.00, and 0.75 g/L after 3 hours of irradiation. The study on the effect of initial concentration indicated that 20 ppm as the optimum concentration, tested with 0.5 g/L catalyst loading. The spent catalyst was used for the recyclability test and demonstrated a high longevity with a degradation efficiency less than 6 % for each time interval. The novelty of this study lies on the new application of photocatalytic material, CuFe2O4/TiO2 on thiazine dye that shows remarkable activity and reusability performance under visible light irradiation. Copyright