Small organic molecules with interesting optical and electrochemical properties find applications as organic luminescent materials. In this work, we report the synthesis of novel chalcones with D−A−D and D−A−D−A architecture, followed by their optical, electrochemical, and computational studies. The absorption band of these compounds occurs at 360−480 nm with emission maxima appearing around 513−552 nm. The large Stokes shifts (Δλ) for all compounds (90−132 nm) suggest intramolecular charge transfer (ICT) in the excited states. The molar absorptivity and fluorescence quantum yields were found to be in the range of 1.7−4.26 × 10 4 M −1 cm −1 and 0.29−0.39, respectively. The electrochemical parameters were determined by using cyclic voltammetry (CV). Density functional theory (DFT) calculations of all compounds were made by using B3LYP/G (d,p) functionals in chloroform and were found to have a good correlation with experimental results. Preliminary studies of absorption, photoluminescence, CV, and their theoretical correlation suggest that these compounds may be optimized for their applications in optoelectronics, sensing, and bioimaging.