In order to understand the remarkable activity of α-Bi2Mo3O12 for selective oxidation and ammoxidation of propene, the propene activation ability of four molybdenum-based mixed metal oxides-Bi2Mo3O12, PbMoO4, Bi2Pb5Mo8O32, and MoO3-was investigated using Density Functional Theory. Propene activation is considered to occur via abstraction of a hydrogen atom from the methyl group of physisorbed propene by lattice oxygen. For each material, the apparent activation energy was estimated by summing the heat of adsorption of propene, the C-H bond dissociation energy, and the hydrogen attachment energy (HAE) for hydrogen addition to lattice oxygen; this sum provides a lower bound for the apparent activation energy. It was found that two structural features of oxide surfaces are essential to achieve low activation barriers: under-coordinated surface cation sites enable strong propene adsorption, and suitable 5-or 6-coordinate geometry at molybdenum result in favorable HAEs. The impact of molybdenum coordination on HAE was elucidated by carrying out a molecular orbital analysis using a cluster model of the molybdate unit. This effort revealed that in 5-and 6-coordinate molybdates, oxygen donor atoms trans to molybdenyl oxo atoms destabilize the molybdate prior to H addition but stabilize the molybdate after H addition, thereby providing an HAE ~ 15 kcal/mol more favorable than on 4-coordinate molybdate oxo atoms. Bi 3+ cations in Bi2Mo3O12 thus promote catalytic activity by providing both strong adsorption sites for propene, and by forcing molybdate into 5-coordinate geometries that lead to particularly favorable values of the HAE.