2‐N‐aminoquinazolines were prepared by consecutive SNAr functionalization. X‐ray structures display the nitrogen lone pair of the 2‐N‐morpholino group in conjugation with the electron deficient quinazoline core and thus representing electronic push‐pull systems. 2‐N‐aminoquinazolines show a positive solvatochromism and are fluorescent in solution and in solid state with quantum yields up to 0.73. Increase in electron donor strength of the 2‐amino substituent causes a red‐shift of the intramolecular charge transfer (ICT) band (300–400 nm); whereas the photoluminescence emission maxima (350–450 nm) is also red‐shifted significantly along with an enhancement in photoluminescence efficiency. HOMO‐LUMO energies were estimated by a combination of electrochemical and photophysical methods and correlate well to those obtained by computational methods. ICT properties are theoretically attributed to an excitation to Rydberg‐MO in SAC‐CI method, which can be interpreted as n‐π* excitation. 7‐Amino‐2‐N‐morpholino‐4‐methoxyquinazoline responds to acidic conditions with significant increases in photoluminescence intensity revealing a new turn‐on/off fluorescence probe.