The development of a method for the Rh(III)-catalyzed direct vinylation of an aromatic C—H bond to give functionalized styrenes in good yield, using vinyl acetate as a convenient and inexpensive vinyl source is reported. High functional group tolerance is demonstrated for electronically distinct arenes as well as different directing groups. Mechanistic investigation resulted in the characterization of a novel rhodium-metallacycle, which represents the first x-ray structure of a [1,2]-Rh(III)-alkenyl addition adduct.