A new donor-acceptor configured π-conjugated polymer P1 with alkoxy pendant groups having cyclic diimide and thiophene core moieties in polymer backbone were efficiently synthesized via polycondensation reaction. The incorporation of cyclic diimide in polymer increased the rigidity and thermal stability of polymer backbone aided by its high T g value. These chromophores assisted in reducing the steric interaction of bulky alkoxy pendants which supported lowering the bandgap. The donor and acceptor moieties along with π spacers were particularly chosen to enhance the π-conjugation length in the polymer thereby increasing its nonlinear optical absorption i.e. two-photon absorption. The various structure-property relationships of the polymer were characterized by UV-Vis absorption, fluorescence emission, cyclic voltammetry, and density functional theory studies. The molecular nonlinear properties were theoretically evaluated through the calculation of polarizabilities and hyperpolarizabilities using time-dependent Hartree-Fock method. The polymer showed enhanced effective two-photon absorption with an absorption coefficient (eff) of 2.031 × 10 −10 m/W obtained from open aperture Z-scan analysis which is in good agreement with theoretical study.