Systematic Analysis of the Factors That Impact upon the Mindset of Knowledge Sharing Behaviour (KSB) for Individuals within Academia

Abstract

The aim of this study is to provide an examination of the factors that have a bearing on KSB, based upon attitudes amongst academics in developing countries, using a particular focus upon academics within the University of Baghdad. With the research study, structural equation modelling was undertaken by using a questionnaire survey for examination of attitudes to microfoundations with regard to KSB amongst a total of 326 academics based at the University of Baghdad. With regard to KSB, it was found that three of the hypothesised factors (anticipation of extrinsic rewards, anticipation of reciprocal relationships and perception of reciprocal benefits) were significantly and positively related. No significant relationship, however, was found to exist between KSB and interpersonal interactions. Based upon the results, a refined, valid model succeeds in exhibiting good explanatory power for the prediction of the intentions for the KSB of academics. Furthermore, it was suggested by the results that academics who were less educated had a greater willingness for knowledge sharing than those who were more highly educated. Based upon the unprecedented data, the paper makes a contribution to growing KSB-theory-related research, particularly with respect to the planned model of behaviour, and puts forward empirical evidence in support of the relationship between attitude and the KSB of academics.

OCEAN Traits as Key Determinants of Knowledge Sharing Behaviour through Short-video Social Commerce Platforms

“…Various theories and concepts have been applied to predict the sharing behavior of individuals in different contexts. These include applying the concepts of individual personality and motivation, team and interpersonal factors, or job characteristics to study knowledge-hiding characteristics in the hospitality industry [32], user motivations and incentive mechanisms on individual behavior of knowledge sharing as drivers of women's entrepreneurial innovativeness [33], the relationship between identity dynamics and interpersonal horizontal knowledge sharing in multinational enterprises [17], the dimensions of meaningfulness, goal orientation and beyond-the-self relationships with knowledge sharing behavior of university students [34], employees' attitudes, social pressure and job characteristics on the intention to share knowledge [35], the influence of anticipation of extrinsic rewards, anticipation of reciprocal relationships and perception of reciprocal benefits on knowledge sharing behavior [36], the role of digital technologies for knowledge sharing in open innovation projects [37], the impact of positive and negative emotions (specifically enthusiasm and anxiety) on knowledge sharing intentions [38], the attitudes of employees in terms of sharing knowledge during COVID-19 in an online environment [39], the factors of planned behavioral theory and the technology acceptance model in influencing knowledge sharing behavior at higher education institutes [40], the mechanism of organizational procedural justice on employees' intra-team knowledge sharing [41], the role of self-efficacy in the dimensions of trust, reciprocity, reputation and ability on knowledge sharing behavior [18], the analysis of knowledge sharing behavior between employees in software development roles in virtual teams [42], the individual classroom characteristics on students' behavior towards knowledge sharing [19], the impact of intention to share knowledge, knowledge sharing self-efficacy and enjoyment in helping others on knowledge sharing behavior [19], and the effect of the five-factor personality model on individual knowledge sharing behavior through the moderating role of perceived organizational incentives [20]. This study applied the Big Five model of personality traits (OCEAN) based on Costa and McCrae [43], consisting of Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Neuroticism to study the causal relationships of personality traits on knowledge sharing behavior through a short-video social commerce platform.…”