“…Zoo researchers may use novel forms of technology for assessment (Hopper, Egelkamp, Fidino, & Ross, 2019; Huskisson, Jacobson, Egelkamp, Ross, & Hopper, 2020) or use one of the numerous adaptations of this measure (Dorey, Mehrkam, & Tacey, 2015; Fay & Miller, 2015; Fernandez & Timberlake, 2019; Fernandez, Dorey, & Rosales‐Ruiz, 2004; Gaalema et al, 2011; Mehrkam & Dorey, 2014, 2015; Roane, Vollmer, Ringdahl, & Marcus, 1998). In the past, researchers have conducted food preference assessment to discover favored items to be used as reinforcers for positive reinforcement training (Fernandez et al, 2004; Gaalema et al, 2011; Martin, Franklin, Perlman, & Bloomsmith, 2018). Gaalema et al (2011) took an additional step by testing the effectiveness of the preferred items as reinforcers through the amount of control the item had on a behavior.…”