Aromatic azo compounds display properties crucial for important chemical applications and have been subjected to experimental and theoretical studies based on the findings of plasmon-driven azo coupling of aminobenzene derivatives. To provide spectroscopic data for plasmon-driven azo coupling of 4′-aminobiphenyl-4-carbonitrile (4AB4CN), (E)-4′,4‴-(diazene-1,2-diyl)bis(([1,1′-biphenyl]-4-carbonitrile)) (DDBBC) was synthesized by coupling of 4AB4CN and 4′-nitroso-[1,1′-biphenyl]-4-carbonitrile in acetic acid with 40% yield. Then, the ordinary Raman and surfaceenhanced Raman scattering spectra of DDBBC were measured using a 632.8 nm excitation laser and were analyzed using quantum chemical calculations for the first time. The five characteristic peaks associated with the NN bond in the measured spectra revealed that DDBBC is adsorbed on the Ag surface via interactions between the surface and the NN and CN bonds, resulting in flat orientation on the surface. Remarkably, in an acidic solution, surface-catalyzed photodissociation of DDBBC on the surface was observed, which would partially produce 4AB4CN via interaction of the amino group with protons and chloride ions, resulting in tilted adsorption through the CN bond on the surface. Herein, it was ascertained that the surface-catalyzed photoreaction between DDBBC and 4AB4CN on Ag surfaces could be reversibly pH-controlled.