Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness

Buzgău, Horațiu Oliviu; Cosma, Smaranda Adina

doi:10.1007/978-3-031-48288-5_15

Springer Proceedings in Business and Economics

2024

DOI: 10.1007/978-3-031-48288-5_15

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Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness

Horațiu Oliviu Buzgău,

Smaranda Adina Cosma

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Agri-Business Marketing and Branding in Bangladesh and India

Ahmed,

Medhekar

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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Agricultural sector plays a crucial role in the socio-economic and the political fabric of a country. Sustainable Agri-business practices and marketing standards ensures food security in developing countries such as Bangladesh and India. In the 21st century Agri-food business marketing and branding at a global level has reached a certain height on account of the consumers' increased awareness and demand for branded organic foods which are responsibly certified and produced. The chapter discusses the challenges that the two countries face in terms of national and global agri-business marketing standards and government policies for responsible branding of agri-foods production and achieving SDGs amidst the climate change challenges and pandemic driven supply chain disruptions, with managerial and policy recommendations for practice and policy implications.

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Agri-Business Marketing and Branding in Bangladesh and India

Ahmed,

Medhekar

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness

Cited by 1 publication

References 56 publications

Agri-Business Marketing and Branding in Bangladesh and India

Agri-Business Marketing and Branding in Bangladesh and India

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