“…The metaconcept «mediatization» allows us to understand the mutually dependent transformations of the technological and socio-cultural. The manifestations of mediatization in the studied practices of the two countries include [Rebrina, Shamne, 2020a, Rebrina, Shamne, Eltanskaya, 2020b]: 1) simplifying reduction of the reality constructed and presented to the mass addressee (frequency of psychological arguments, non-necessity of factual substantiation of emotional arguments, removal from the communicative focus of the shortcomings of the proposed solutions, the position and arguments of the opponent, strengthening of emotional commitment); 2) expanding the implosion of the social [Baudrillard, 2015] (diffuse status of the addressee and addressee, subject and object of influence, virtualization of solidarity, network structure of the community as a new form of socialality, combination of public and private, public subjectivity, expanding production of Internet content as «Self-resource» of the individual and a component of the author's identity, technical determinism of these processes); 3) multiplication and complication of the subject of protest communication as a reflection of the socio-psychological reasons for the mediatization of society and the individual (freedom to produce a public product as a reflection of the need to be heard and the desire to expand the «Self-resources», the implementation of the role of the addresser without the presence of media experience and/or competencies; a complex category of addresser and addressee); 4) mediatorial personalized presentation and «soft» conflict resolution (petitions as a «soft» version of legal practices and mediation function of petition platforms; individualization of suggestions and recommendations at the platform, the possibility of individual «management» of the user's personal activity); 5) transgressivity as an attribute of communicants' communicative behavior and the final product of solidarity caused by the growing pace of life and mediatization, which is reflected in the information structure, composition, language and stylistic means of texts and is focused on maximizing the purposeful «power of the text», «communicative will» of the addresser) [Lundby, 2014;Rebrina, Shamne, 2020a;Rebrina, Shamne, Eltanskaya, 2020b;Stepanov, 2016] (for example, the presence of «nontext» structural elements with a transgressive potential, i.e. images, including interactive maps, and videos as a means of visualization and complementation of perception modes; hashtags and hyperlinks as a means of optimizing the mobilization of supporters, semantic expansion and deepening, individualization of information; the modular nature of the text as a means of structuring speech and message, visualization of its information structure).…”