“…Likewise, Lusch and Vargo (2014, p. 149), in the context of service dominant logic, argue for a broad and long view of the enterprise: “Its boundaries are largely a function of its worldview or systems view and how it tries to develop this view among a network of actors as a shared view”. Systems thinkers have been developing, using and validating philosophies, theories and methodologies for understanding and exploring boundaries in the context of practice for over fifty years (e.g., Barros‐Castro et al, 2015; Boyd et al, 2004; Churchman, 1970; Foote et al, 2007; Helfgott, 2018; Midgley, 1992b, 2000; Midgley et al, 1998, 2007; Midgley & Pinzón, 2011, 2013; Midgley & Shen, 2007; Nicholas et al, 2019; Shen & Midgley, 2007, 2015; Ufua et al, 2018; Ulrich, 1983, 1987; Velez‐Castiblanco et al, 2016), and there is a rich heritage here to draw upon.…”