This research demonstrates the relevance of the evaluative cycle and its diverse methodological designs in small and medium enterprise (SME) policy. We structure our arguments based on the most common phases of the cycle, namely policy justification, needs, policy theory, implementation, impact and efficiency assessments. We use an in-depth case study of public assistance to an SME to illustrate how findings from these phases go beyond the results of the additionality practice in SME policy. We employ the findings as starting points to discuss several methodological designs for the evaluation of entire programmes, policies and systems.