Syubhah semi processed food and rural Muslim consumer purchase behaviour

Rahman, Rashidah Abdul; Zahari, Mohd Salehuddin Mohd; Kutut, Mohd Zain; Abdullah, K.

doi:10.1201/9781315386980-127

Cited by 2 publications

(5 citation statements)

References 1 publication

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“…The high acceptance in trust and complacent on the products' integrity will automatically generate brand loyalty among the consumers (Ali et al, 2018;Jeaheng et al, 2020;Tieman et al, 2013). Thus, this study postulates that knowledge of wholesomeness and labelling of Halal food products would enhance Muslim consumers trust towards the food product (Hamdan et al, 2013;Rahman et al, 2016;Rahman et al, 2018). Accordingly, the following hypotheses were developed:…”

Section: Knowledge Of Labelling and Consumer Purchase Behaviourmentioning

confidence: 97%

“…Nonetheless, limited knowledge of Halal food products' labelling would persuade Muslim consumers to purchase the Syubhah or doubtful products (Ambali and Bakar, 2013;Rahman et al, 2016;Rahman et al, 2018). Subsequently, the following hypothesis was developed:…”

Section: Knowledge Of Labelling and Consumer Purchase Behaviourmentioning

confidence: 99%

“…The knowledge gain from information search is also used to evaluate the alternatives and various product choices and ultimately lead to purchase decision (Zailani et al, 2015). Notably, multiple researchers claimed that their food products' wholesomeness's limited knowledge would persuade Muslim consumers to purchase the Syubhah or doubtful products (Ambali and Bakar, 2013;Rahman et al, 2016;Rahman et al, 2018). Consequently, the following hypothesis was developed: H1.…”

Section: Hypotheses Development Knowledge Of Wholesomeness and Consum...mentioning

confidence: 99%

“…Significantly, Muslim religious attitude led to elevated religious practices and unique purchasing behaviour, especially with Halal products (Billah et al, 2020;Bukhari et al, 2020;Maison et al, 2019). Studies also found that the practising Muslim would avoid non-Halal and Syubhah food products compared to the non-practising Muslim (Alam and Sayuti, 2011;Rahman et al, 2016;Rahman et al, 2018). Their strong belief in religion influences them to strictly choosing and selecting ingredients or food products that are Halal.…”

Section: Introductionmentioning

confidence: 99%

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The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

Rahman

Zahari

Hanafiah

et al. 2021

JIMA

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Purpose The available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics with minimal study explores Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food. Design/methodology/approach The study respondents are Muslim consumers in the semi and rural areas. Through a self-administered survey, 780 usable responses were successfully collected. The study hypotheses were analysed using the partial least squares structural equation modelling. Mediation analyses were conducted, focusing on the effect of trust on the relationship between consumer knowledge on the wholesomeness, labelling and purchase behaviour of Syubhah semi-processed food. Findings This study confirms that lack of knowledge on the wholesomeness and labelling among the semi and rural Muslim consumers influences them to purchase the Syubhah semi-processed food. Trust significantly plays a significant mediation role on the consumer Syubhah semi-processed food purchase behaviour. Originality/value This study confirms there is lack of knowledge among the semi and rural Muslim consumers on Syubhah semi-processed food. Such pessimistic indications of Syubhah food products carry varying consequences and implications for Muslim consumers, Halal food producers and the relevant religious authorities.

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Section: Knowledge Of Labelling and Consumer Purchase Behaviourmentioning

confidence: 97%

Section: Knowledge Of Labelling and Consumer Purchase Behaviourmentioning

confidence: 99%

Section: Hypotheses Development Knowledge Of Wholesomeness and Consum...mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

Rahman

Zahari

Hanafiah

et al. 2021

JIMA

View full text Add to dashboard Cite

show abstract

“…The structural model is the steps taken to calculate R², calculate Q² and test collinearity in the analysis of the outer model before testing the hypothesis (Abd Rahman et al, 2018). The higher the achievement of the R² value, it can be said that the prediction of the exogenous variable on the exogenous variable is getting better too.…”

Section: Structural Modelmentioning

confidence: 99%

ANTECEDENTS CUSTOMER DELIGHT AND CONSEQUENCES IT (Study on Padang Restaurants and Sundanese Restaurants in Jakarta)

Yuliantoro

Antonio

2022

IJEBAR

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Urban people have a lifestyle of enjoying culinary as a tourist activity and sharing their dining experiences through social media. The purpose of this study was to determine whether 1) Perception of food authenticity, 2) Servicescape, 3) Service encounters affect local food experience, 4) Local food experience affects customer satisfaction, 5) Customer satisfaction affects 6) Revisit Intention and 7) Willingness to post and share photos to social media. This research method is a quantitative survey with an online questionnaire instrument with a purposive sampling technique to millennial consumers between 24 and 40 years old who live in Jakarta and surrounding areas in October 2021. The number of samples used is 160 and data analysis uses a Partial Least Square approach. -structural equation modelling using smart software pls 3.29. The results of this study indicate that there is an influence between the perception of food authenticity on the local food experience, there is an influence between the service atmosphere on the local food experience, there is an influence between the local food experience on customer satisfaction, there is an influence of customer satisfaction on the intention to return, as well as there is an influence customer satisfaction with the willingness to post and share photos on social media. However, there is no relationship between service encounters and local food experience.

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Syubhah semi processed food and rural Muslim consumer purchase behaviour

Cited by 2 publications

References 1 publication

The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products

ANTECEDENTS CUSTOMER DELIGHT AND CONSEQUENCES IT (Study on Padang Restaurants and Sundanese Restaurants in Jakarta)

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