Polycrystalline NaYbIJMoO 4 ) 2 and NaYb(WO 4 ) 2 exhibited NIR-to-NIR and NIR-to-blue light upconversion under 973 nm excitation. The emission spectra were dominated by a strong NIR (∼795 nm) band. Blue (∼475 nm), green (∼525 and 545 nm), and red (∼650 nm) bands were also observed. The origin of these bands was investigated using a combination of steady-state and time-dependent spectrofluorometry, elemental analysis, and Rietveld analysis of synchrotron X-ray diffraction data. The strong NIR emission at ∼795 nm was assigned to two-photon upconversion from Yb 3+ -sensitized Tm 3+ , which was found to be present at trace levels (∼1 ppm) in both NaYb(MoO 4 ) 2 and NaYb(WO 4 ) 2 . Due to the high efficiency of the energy-transfer from Yb 3+ to Tm 3+ , the intensity of the NIR emission exhibited a linear dependence on the excitation power. Green and red bands were assigned to two-photon upconversion from Yb 3+ -sensitized Er 3+ , which was also found to be present at trace levels in both hosts (∼1 ppm). In the case of the blue emission, power-dependence and time-dependent spectrofluorometric studies favored cooperative luminescence of Yb 3+ -Yb 3+ dimers, rather than three-photon upconversion from Yb 3+ -sensitized Tm 3+ . Local clustering of Yb 3+ ions yielding Yb 3+ -Yb 3+ dimers that interact cooperatively under NIR excitation was feasible considering (i) the intrinsic disorder of Na + and Yb 3+ over the same crystallographic site, and (ii) the shortest distance between two adjacent Yb 3+ ions (∼3.81 Å). The significance of probing energy-transfer processes relevant to light absorption and emission in fully concentrated metalate hosts is highlighted.