Tajo: A distributed data warehouse system on large clusters

Choi, Hyun‐Sik; Son, Jihoon; Yang, Haemi; Ryu, Hyoseok; Lim, Byungnam; Kim, Soo-Hyung; Chung, Yon Dohn

doi:10.1109/icde.2013.6544934

Cited by 17 publications

(1 citation statement)

References 4 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…A company needs to have a proper customer strategy in place before implementing CRM through customer databases and database marketing (Nicolescu, 2022). If the customer strategy is not in place, customer databases and database marketing will not help even when properly maintained because the company will not know how to use the data stored in customer databases (Choi et al, 2013). 5.…”

Section: Applications Of Customer Databases and Database Marketingmentioning

confidence: 99%

Roles of Customer Databases and Database Marketing in Customer Relationship Management

Mandal

2022

International Journal of E-Business Research

View full text Add to dashboard Cite

Development in information technology helps companies to build customer databases, perform database marketing, and do relationship management. The study discusses the various aspects of customer databases and database marketing and their roles in relationship management. It discusses the ways in which a customer database can be used to achieve best results. The study discusses the various issues of database marketing, ways of overcoming the issues, internal changes in an organization which should be made for implementing database marketing, and emphasizes that database marketing is not the solution to every issue. Organizations should analyze all these issues during CRM implementation. It also provides a direction for achieving the goals in relationship management. Organizations should be aware of and should consider all these aspects of customer databases and database marketing to develop customer relationships, to do CRM implementation, to achieve business excellence, and to succeed in the long run.

show abstract

Section: Applications Of Customer Databases and Database Marketingmentioning

confidence: 99%