#Take Responsibility: Non-Verbal Modes as Discursive Strategies in Managing Covid-19 Public Health Crisis

Oyebode, Oluwabunmi O.; Okesola, Saheed Omotayo

doi:10.1515/lass-2020-060401

Language and Semiotic Studies

2020

DOI: 10.1515/lass-2020-060401

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#Take Responsibility: Non-Verbal Modes as Discursive Strategies in Managing Covid-19 Public Health Crisis

Oluwabunmi O. Oyebode¹,

Saheed Omotayo Okesola²

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2023

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Leaving Out No One

Okesola

2023

Reconceptualizing Language Norms in Multilingual Contexts

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The COVID-19 pandemic altered human activities in several ways. It affected how people communicate and use language. Nigeria, with over 500 languages and just one official language, exploited multilingual resources to fight the COVID-19 pandemic. This chapter examines multilingualism and linguistic diversity in the discourse of COVID-19 public health awareness campaign messages in Nigeria. Thirty COVID-19 campaign messages in form of posters, audio jingles, videos, brochures, and sociolinguistic field interviews (30 unstructured one-on-one interviews) with some selected members of rural communities were analyzed. The study found that indigenous languages, multimodality, and translations were utilized as mass mobilization tools to promote inclusion. The study concludes that multilingualism and multimodality deliver COVID-19 sensitization messages effectively, increase access, and promote inclusiveness. It further suggests the localization of public health crisis in line with the sociolinguistic dynamics in multilingual settings.

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Leaving Out No One

Okesola

2023

Reconceptualizing Language Norms in Multilingual Contexts

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#Take Responsibility: Non-Verbal Modes as Discursive Strategies in Managing Covid-19 Public Health Crisis

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Leaving Out No One

Leaving Out No One

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