Take This Medicine: The Legality of Prescription Incentive Schemes

Advertising of Over-the-Counter Codeine-Containing Medicines in the EU: Differences in the Regulation of Advertising Between Member States

“…Recently, direct-to-consumer advertising of OTC codeine has come under the spotlight as having the potential to influence buying behaviour (2). Advertising of medicine is defined in medical law as "any form of door to door information, canvassing activity or inducement designed to promote the prescription, supply, sale or consumption of medicinal products" (13). This specifically includes advertising to the general public, supply of samples, inducements to prescribe or supply by the gift, offer or promise of a bonus, monetary remuneration in any form, and sponsorships including travel or accommodation associated with medical conferences or medicine selling.…”