Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding

Vieira, Jorge; Gomes da Costa, Carla; Santos, Vasco

doi:10.3390/admsci14030049

Cited by 4 publications

References 96 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens

Hollstein,

Schade,

Kanitz

et al. 2024

Psychology and Marketing

View full text Add to dashboard Cite

In the intense “war for talent”, companies increasingly leverage employer branding. Previous research cites the relevance of identification for current employees (internal employer branding); our research instead addresses the relevance of identification for attracting prospective employees (external employer branding). Drawing on social identity and social comparison theory, we consider if and how prospective employees' sense of identification with the company brand, the work community, and the CEO as a human brand influences their intentions to apply. This study features a mixed‐method two‐study design. A qualitative study identifies both internal (team) and external (network) dimensions of identification with the work community. The quantitative study (including 507 job seekers) further suggests that identification with the work community exerts the strongest impact on intentions to apply. The effects of both identification with the work community and with the human brand on intentions to apply are mediated by identification with the company brand. Therefore, companies can enhance the effectiveness of their external employer branding by leveraging all three identification constructs.

show abstract

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens

Hollstein,

Schade,

Kanitz

et al. 2024

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

Strategies to recruit and retain generation Z in the built environment sector

Ling,

Lew

2024

ECAM

View full text Add to dashboard Cite

PurposeGeneration Z built environment (BE) undergraduates and graduates (Zoomers) are the latest cohort entering the job market. Existing research has yet to comprehensively explore approaches for attracting and engaging Zoomer employees within the BE sector. This study aims to identify effective strategies for recruiting and retaining Zoomers in the BE sector.Design/methodology/approachA mixed-methods research design comprising survey and interviews with Zoomers was employed. Data were collected from Zoomers via an online survey using a structured questionnaire and interviews.FindingsThe first finding, job flexibility, is the most important job motivator. Zoomers seek hybrid work arrangements, and a mix of fieldwork and desk bound work. The second finding, “earned media” (and not “owned media”), is an important way to attract Zoomers. As savvy digital natives, Zoomers rely on reviews about the organization posted on independent online platforms or employees’ own social media accounts. The third finding is the diminishing role of family in Zoomers’ decision-making about their careers.Research limitations/implicationsThe findings are limited to Zoomers’ views about recruitment and retention within the BE sector.Practical implicationsRecommendations are offered to organizations on strategic job redesign and increasing “earned media” to attract Zoomers.Originality/valueThe findings contribute to understanding Zoomers’ approach to recruitment and retention based on Herzberg’s motivation-hygiene theory. Herzberg’s hygiene factors, which are essential benefits such as salary and career progression, remain important. The novel finding is the discovery of specific human resource (HR) practices that Zoomers consider to be hygiene factors, whereas older generations view them as “good-to-have” motivators. This underscores the intergenerational divergence in attitudes towards recruitment and retention in the BE sector.

show abstract

The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z

Heřmanová,

Kuralová,

Prokop

et al. 2024

Agriculture

View full text Add to dashboard Cite

This article addresses the pressing issue of attracting Generation Z to the agriculture sector in the Czech Republic, a vital issue given its crucial role in ensuring food security and sustainability. During demographic changes and declining interest from younger generations to work in agriculture, it is essential to understand and meet the specific needs of this generation. This article examines the alignment between advertised employee benefits and the preferences of Generation Z, offers a new employee benefits categorization, and highlights possible interventions to increase the attractiveness of the agricultural sector in the labor market. Based on a literature review, quantitative content analysis of job advertisements, and a questionnaire survey, the research aims to evaluate the current offers of employee benefits in the agricultural sector in the Czech Republic in terms of their attractiveness and how they are perceived by Generation Z before then categorizing these employee benefits. The results show that benefits from the “Holiday and times off” category have the highest value for Generation Z and that, on the contrary, they value benefits from the “Benefits for work–life balance” category the least. A total of seven categories of employee benefits have been newly identified.

show abstract

Talent Management and Generation Z: A Systematic Literature Review through the Lens of Employer Branding

Cited by 4 publications

References 96 publications

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens

Strategies to recruit and retain generation Z in the built environment sector

The Attractiveness of Employee Benefits in Agriculture from the Perspective of Generation Z

Contact Info

Product

Resources

About