“…Organizational improvisation is a polymorphous concept of which we focus on semi-structured forms, as they have the clearest links to performance measurement capabilities (Brown and Eisenhardt, 1997;Cunha et al, 2015). We conceptualize strategic momentum (Miller and Friesen, 1980) and organizational flexibility (Volberda, 1996) as the creativity and spontaneity variants of semistructured organizational improvisation respectively (Crossnan et al, 2005;Cunha et al, 2015). We derive and apply the concept of semi-structuring heuristics: managerial hierarchies learn competences for semi-structured improvisation (Cunha et al, 2015), including heuristics (Bingham and Eisenhardt, 2011) used when processing performance measurement information.…”