Dolphin-assisted therapy (DAT) currently lacks a standard for their application, making it difficult to collect the consistent data necessary for comparative studies and the development of new evidence-based therapeutic strategies. Due to their high social component, DAT requires a standardized method that identifies the elements that affect them, understands their complex situations, and proposes solutions to the challenges. This study aims to establish the first steps towards standardizing DAT, using the Soft Systems Methodology (SSM) as the central approach. SSM is suitable for addressing complex and ambiguous problems that involve multiple actors and perspectives. Through SSM, the study seeks to visualize problems, clarify conflict relationships that hinder standardization, and propose effective solutions. To establish an initial standard method, a time and motion study is performed to identify activities that disrupt the sequence of operations and the capture of EEG signals collected before, during, and after DAT. SSM allows for summarizing the current system situation, identifying and analyzing problems, clarifying challenges, and proposing pertinent solutions to achieve the standardization of this therapy. This methodology facilitates the identification of critical points and the development of intervention strategies that could improve the efficiency and effectiveness of the therapeutic process, establishing a more coherent framework for the implementation of DAT. Thus, the contribution of this work is based on systems thinking to strategic management, as it demonstrates the potential role of systems thinking, specifically SSM, in analyzing complex problems, improving strategy mapping, fostering strategic decision making, and planning for the future in the context of strategic management.