The first metal/photocatalyst-free, visible light induced chemoselective rearrangement of gketo acrylate thioesters via elusive thiyl radical migration is described. Thioesters bearing at least one alkyl substitution undergo 1,2-thiyl radical migration, whereas 1,4-migration has been observed when the substrate is substituted by aromatics only. The reactions show excellent functional group tolerance and are proposed to proceed through the trans-cis isomerization/intramolecular lactonization/thiyl radical capture pathway. This atom-economical process constitutes an efficient and practical method for the formation of substituted butenolides.