“…There are also many "firsts" in micellar catalysis appliedt oo rganic synthesis, such as:1 )new ligands designed for applications based on micellar catalysis in water; [17,19,23,38] 2) ppm level metal-catalyzed processes; [27,39,50,54,56] 3) new heterogeneous nanoparticles that catalyze av ariety of important, commonly utilized reactions; [27,39,49,50] 4) new hybrid micellar derivatives that incorporate reagents within their structure; [25,49,67,69] 5) industrially important developments on the use of micelles influenced by the presenceo fc o-solvents; [75][76][77][78] and 6) examples of one-pot tandem processes enabled by micellar conditions. [27,81,82,85,88,89] These and several relatede xamples from just the past few years further documentt he potentialo ft his blossoming technology,i llustrating new synthetic chemistry that is sustainable, environmentally responsible, and acknowledges that chemistry as practiced today must be changedt ob ei ns tep with the laws of Nature. The contributions described herein are part of the process of helping us to betteru nderstand the "new rules" under whichchemistry will be operating going forward.…”