Tanzania Citizens’ Participation in Domestic Tourism

Abstract

This study examines the Tanzania citizens’ participation in domestic tourism. The study was based on the Social Exchange Theory and its components of trust on transport and destination visit price. The choice of the theory aimed to overcome possible limitations of using the theory in Tanzania. The study extends the applicability of the component of Social Exchange Theory to include additional construct such destination visit price (DVP) variable as a mediator. Data collection questionnaires were distributed to 400 respondents in Dar es Salaam, Arusha and Bagamoyo. Being a quantitative study, Structure Equation Modelling (SEM) was deployed to establish whether trust infrastructure (TI) and destination visit price (DVP) lead to the participation of Tanzania citizens in domestic tourism (PDT). The results of the study show that the measurement and structural model exhibited better model fit indices. The relationship between trust on transport results to participation in domestic tourism through destination visit price (DVP). It is recommended that the variables analyzed in this study be recognition for influencing the participation of Tanzania citizens in domestic tourism.

Experiences and enjoyment of national parks: study of Nyerere National Park in Tanzania

“…Customers in the context of this study is domestic tourists. Within and outside Tanzania as summarized in Table 1, the majority of studies focused on issues of visitation, digital marketing, mixed reality, augmented reality, sustainability, wildlife, virtual world, television advertising, advertising dynamics, perception, motivation and promotion such as Abdou, Musabanganji, and Musahara (2022), Agyeman, Antwi-Bosiako, and Wong (2022), Macha (2021), Matolo et al (2021), Minton et al (2020), Mkwizu (2018Mkwizu ( , 2021Mkwizu ( , 2022aMkwizu ( , b, 2023a, Mutanga, Vengesayi, Chikuta, Muboko, and Gandiwa (2017), and Snyman et al (2023). Given the limited literature on enjoyment of national parks particularly in the context of Tanzania, hence this study expands literature on enjoyment of national parks by specifically analyzing direct experiences and enjoyment of southern national parks among domestic tourists in Tanzania.…”

“…Customers in the context of this study is domestic tourists. Within and outside Tanzania as summarized in Table 1, the majority of studies focused on issues of visitation, digital marketing, mixed reality, augmented reality, sustainability, wildlife, virtual world, television advertising, advertising dynamics, perception, motivation and promotion such as Abdou, Musabanganji, and Musahara (2022), Agyeman, Antwi-Bosiako, and Wong (2022), Macha (2021), Matolo et al. (2021), Minton et al.…”

“…In general, past studies within and outside Tanzania have focused on tourism issues related to motivation, resilience, satisfaction, promotion, loyalty, benefit-sharing for protected areas and awareness (Choo, Park, & Petrick, 2022; Kara & Mkwizu, 2020; Lopez-Sanz, Penelas-Leguia, Gutierrez, & Cuesta-Valiono, 2021; Macha, 2021; Martaleni, Hadiyati, Pertiwi, & Yasa, 2021; Matolo, Salia, & Ndibalema, 2021; Mkwizu, 2023a; Pawaskar, Mekoth, & Thomson, 2020; Rasoolimanesh, Noor, Schuberth, & Jaafar, 2019; Snyman, Fitzgerald, Bakteeva, Ngoga, & Mugabukomeye, 2023; Yoo, Yoon, & Park, 2018). There is limited literature that exists on experiences and enjoyment in tourism such as Boonpat and Suvachart (2014).…”

Socio–economic Determinants of Local Tourism Industry Development in Tanzania: A Case of Tarangire National Park, Arusha Region

“…The government has increased investment on leisure and recreation such as cruise boats, casinos, parks, and other sports, including establishing a properly structured and wellorganized branding, marketing and promotion strategy [17]. Together with price adjustments, the Government ensures development and improvement of basic infrastructure like roads, recreational sites, communication technology, railways, ports that connecting to existing tourists' honeypots and potential destinations to encourage expansion and development of local tourism [18,19].…”