Stimulus-induced epilepsy is termed reflex epilepsy. It is an uncommon entity. It can be induced due to exposure to stimuli such as flashes of light, music, hot water, or while eating, running, brushing teeth, or micturating. In reflex epilepsy, the patient can have any kind of seizure semiology. Treatment of these entities in many cases is difficult. Counseling of the patient and antiepileptic drugs are the mainstay of treatment. We present here a case of reflex epilepsy who developed it every time he had a prolonged cough.