TARGET ARTICLE: The Message Is the Method: Celebrating and Exporting the Experimental Approach

Wilson, Timothy D.

doi:10.1207/s15327965pli1604_09

Cited by 16 publications

(15 citation statements)

References 36 publications

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“…After all, a photographic print is not much like paraplegia. However, it has been extensively argued and sometimes demonstrated that social psychological phenomena like these, discovered and demonstrated in the laboratory, can successfully be exported into important real‐world circumstances (Wilson 2005; Wilson 2006). A stunning recent example is a study of a very simple 15 minute intervention that eliminated about 40% of the expected drop in academic performance among middle school minority students that was due to racial stereotyping during a year of school (Cohen et al.…”

Section: The Best Use Of the Immune Responsementioning

confidence: 99%

Quality of Life, Disability, and Hedonic Psychology

Amundson¹

2010

Journal for the Theory of Social Behaviour

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Section: The Best Use Of the Immune Responsementioning

confidence: 99%

Quality of Life, Disability, and Hedonic Psychology

Amundson¹

2010

Journal for the Theory of Social Behaviour

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“…Where theory development is concerned, rehabilitation researchers will do well to embrace the advantages of the experimental approach used so fruitfully elsewhere in the discipline (Wilson, 2005). Well-designed, well-executed, creative experiments characterize the best sciences as they test theoretical notions that are usually attributed to their discipline Rehabilitation psychology research would do well to take note of this tradition.…”

Section: Toward Better Theorizing In Rehabilitation Psychologymentioning

confidence: 99%

The place and promise of theory in rehabilitation psychology research.

Dunn¹,

Elliott²

2008

Rehabilitation Psychology

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Objective-Although rehabilitation psychology is more focused on empirical evidence and clinical application than theory development, we argue for the primacy of theory, and explain why theories are needed in and useful for rehabilitation psychology. Impediments to theory development are discussed, including the difficulties of applying psychological theories in multidisciplinary enterprises, and the difficulties in developing a theory-driven research program. We offer suggestions by reviewing research settings, knowledge gained through controlled studies, grantsmanship, and then identify topical areas where new theories are needed. We remind researcher-practitioners that rehabilitation psychology benefits from a judicious mix of scientific rigor and real-world vigor.Conclusions-We close by advocating for theory-driven research programs that embrace a methodological pluralism, which will in turn advance new theory, produce meaningful research programs that inform practice, and realize the goals of this special issue of Rehabilitation Psychology -advances in research and methodology.

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“…Experiments allow for strict control over extraneous and unwanted variables and for cause and effect interpretations of results [31,32]. At the same time they come with the limitation of presenting the advertisements in a somewhat artificial setting.…”

Section: Methodsmentioning

confidence: 99%

“…Hustvedt and Dickson [30] found consumers of organic apparel also preferred to buy locally. Locally produce/production is a returning element in green marketing [31]. We therefore explore as a third independent variable the effect of emphasizing either local or global heritage.…”

Section: Global Vs Local Heritagementioning

confidence: 99%

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

2015

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Traditionally, marketing of sustainable products addresses green buyers, thus missing out on the mainstream consumers and volume necessary to cover the potentially higher cost of more sustainable materials. However, how to effectively communicate more sustainable products to mainstream consumers and to increase their buying intention is still underexplored. Combining personal and environmental benefits, called double benefit theory, is promoted as an effective green marketing strategy but so far not supported by quantitative research as being effective to reach mainstream consumers. We studied the effect of advertisement elements (layout color, benefit type, and heritage) on the products' perceived sustainability, quality and fashion image, and buying intentions of mainstream consumers. Two hundred adults participated in a study that was based on a 2 (red vs. green layout) × 2 (personal vs. environmental benefit) × 2 (local vs. global heritage) between-subjects factorial design of a sustainable shoe advertisement. The impact of these independent variables on product image as well as on buying intention was analyzed by means of three-way ANOVAs. In line with the double benefit theory, combining a personal benefit with a green layout led to the highest buying intention. Moreover, a mediation analysis revealed the effect OPEN ACCESSSustainability 2015, 7 8421 of emphasizing a personal benefit on buying intention was mediated by fashion image but not by sustainability. Sustainability, however, did have a positive effect on buying intentions independent of benefit type.

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TARGET ARTICLE: The Message Is the Method: Celebrating and Exporting the Experimental Approach

Cited by 16 publications

References 36 publications

Quality of Life, Disability, and Hedonic Psychology

Quality of Life, Disability, and Hedonic Psychology

The place and promise of theory in rehabilitation psychology research.

Communicating Sustainable Shoes to Mainstream Consumers: The Impact of Advertisement Design on Buying Intention

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