First and foremost, I would like to thank an anonymous Associate Editor and Prof. Nigel Stallard for arranging a fascinating discussion around my article, "Target estimands for population-adjusted indirect comparisons." 1 This is based on a prior exchange with Phillippo et al. [2][3][4] I extend my gratitude to Russek-Cohen, 5 Schiel, 6 Senn, 7 Spieker, 8 and Van Lancker et al, 9 for their additional contributions.This rejoinder discusses the potential development of an estimands framework in the context of evidence synthesis and health technology assessment (HTA). I consider the following base-case scenario. An evidence synthesis (eg, an indirect treatment comparison or a network meta-analysis) is required for HTA. The evidence synthesis combines the results of multiple randomized controlled trials (RCTs). [10][11][12] Each RCT has been designed for regulatory approval in the premarketing authorization setting, and has target estimands of its own. There are exceptions to this scenario; regulatory decisions are not exclusively based on RCTs and HTA decisions are not exclusively based on evidence synthesis. Nevertheless, it is a common scenario.Two challenges arise. First, different policy decisions will require different research questions; the estimands targeted for regulatory approval will likely not align with those targeted for HTA. Second, within the evidence synthesis, there may be misalignment between the estimands targeted by individual studies. Finally, I reassert that marginal estimands should be preferred in the context of the original discussion. [2][3][4] This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.