Targeted Advertising on the Handset: Privacy and Security Challenges

Haddadi, Hamed; Hui, Pan; Henderson, Tristan; Brown, Ian

doi:10.1007/978-0-85729-352-7_6

Cited by 29 publications

(18 citation statements)

References 27 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…MobiAd is a private advertising system for mobile platforms. Ads are selected locally from the pool of ads, and only those ads related to users' interests will be downloaded, just as Adnostic has done on PC browsers.…”

Section: Related Workmentioning

confidence: 99%

Privacy‐preserving targeted mobile advertising: requirements, design and a prototype implementation

Liu

Simpson

2016

Softw Pract Exp

View full text Add to dashboard Cite

Summary With the continued proliferation of mobile devices, the collection of information associated with such devices and their users—such as location, installed applications and cookies associated with built‐in browsers—has become increasingly straightforward. By analysing such information, organisations are often able to deliver more relevant and better focused advertisements. Of course, such targeted mobile advertising gives rise to a number of concerns, with privacy‐related concerns being prominent. In this paper, we discuss the necessary balance that needs to be struck between privacy and utility in this emerging area and propose privacy‐preserving targeted mobile advertising as a solution that tries to achieve that balance. Our aim is to develop a solution that can be deployed by users but is also palatable to businesses that operate in this space. This paper focuses on the requirements and design of privacy‐preserving targeted mobile advertising and also describes an initial prototype. We also discuss how more detailed technical aspects and a complete evaluation will underpin our future work in this area. Copyright © 2016 John Wiley & Sons, Ltd.

show abstract

Section: Related Workmentioning

confidence: 99%

Privacy‐preserving targeted mobile advertising: requirements, design and a prototype implementation

Liu

Simpson

2016

Softw Pract Exp

View full text Add to dashboard Cite

show abstract

“…Privacy on mobile platforms is a growing public and legal concern. MobiAd [15] is a proposed solution to allow for targeted advertising while maintaining user privacy and anonymity. The authors also note concerns over the tradeoff users make for these interest-and location-based advertisements.…”

Section: Related Workmentioning

confidence: 99%

AdDroid: Privilege Separation for Applications and Advertisers in Android

Pearce¹,

Felt²,

Núñez³

et al. 2013

103

140

View full text Add to dashboard Cite

Advertising is a critical part of the Android ecosystemmany applications use one or more advertising services as a source of revenue. To use these services, developers must bundle third-party, binary-only libraries into their applications. In this model, applications and their advertising libraries share permissions. Advertising-supported applications must request multiple privacy-sensitive permissions on behalf of their advertising libraries, and advertising libraries receive access to all of their host applications' other permissions. We conducted a study of the Android Market and found that 49% of Android applications contain at least one advertising library, and these libraries overprivilege 46% of advertising-supported applications. Further, we find that 56% of the applications with advertisements that request location (34% of all applications) do so only because of advertisements. Such pervasive overprivileging is a threat to user privacy. We introduce AdDroid, a privilege separated advertising framework for the Android platform. AdDroid introduces a new advertising API and corresponding advertising permissions for the Android platform. This enables AdDroid to separate privileged advertising functionality from host applications, allowing applications to show advertisements without requesting privacy-sensitive permissions.

show abstract

“…Researchers have examined the security and privacy risks caused by the in-app advertisements on mobile platforms [5,6]. This stream of research concludes that, to support the in-app advertisements, apps usually require more permissions than they actually need [7,8].…”

Section: Related Workmentioning

confidence: 99%

Children's Exposure to Mobile In-App Advertising: An Analysis of Content Appropriateness

Chen

Zhu

et al. 2013

2013 International Conference on Social Computing

View full text Add to dashboard Cite

Abstract-There is a rising concern among parents that mobile advertisements may contain violent and sexual content even when the app itself is safe for children. Because mobile advertisements are not controlled by the content rating of apps, unexpected objectionable contents may occur and be harmful to children's mental health. This study is the first to explore the content appropriateness of the in-app advertisements on mobile devices from children's online safety perspective. We find in-app advertisements are common in the free apps designed for children on smart platforms. Experimental results show that a large percent of the in-app advertisements carry inappropriate contents for children. Unfortunately, neither mobile platforms nor advertising networks provide maturity policies to restrict the content appropriateness of the in-app advertisements. This research suggests that these challenges cannot easily be tackled by one entity. Instead, advertisement providers, advertising networks, app developers, and mobile platforms should collaborate in developing policies and mechanisms to monitor the content appropriateness of the in-app advertisements.

show abstract

Targeted Advertising on the Handset: Privacy and Security Challenges

Cited by 29 publications

References 27 publications

Privacy‐preserving targeted mobile advertising: requirements, design and a prototype implementation

Privacy‐preserving targeted mobile advertising: requirements, design and a prototype implementation

AdDroid: Privilege Separation for Applications and Advertisers in Android

Children's Exposure to Mobile In-App Advertising: An Analysis of Content Appropriateness

Contact Info

Product

Resources

About