Despite over 15 years of research, the exact role, if any, played by estrogen receptor b (ERb) in human breast cancer remains elusive. A large body of data both in vitro and in vivo supports its role as an antiproliferative, pro-apoptotic factor especially when co-expressed with ERa. However, there is a smaller body of data associating ERb with growth and survival in breast cancer. In clinical studies and most often in cell culture studies, the pro-growth and prosurvival activity of ERb occurs in ERa-negative breast cancer tissue and cells. This bi-faceted role of ERb is discussed in this review.