Targeted Messages Increase Dairy Consumption in Adults: a Randomized Controlled Trial

Jung, Mary E.; Latimer-Cheung, Amy E; Bourne, Jessica; Ginis, Kathleen A. Martin

doi:10.1007/s12160-016-9828-2

Cited by 5 publications

(9 citation statements)

References 33 publications

(33 reference statements)

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“…In this study, participants were presented with brief messages on a website on four consecutive days. Other studies (Bassett-Gunter et al, 2013;Hatchell, Bassett-Gunter, Clarke, Kimura, & Latimer-Cheung, 2013;Jung, Latimer-Cheung, Bourne, & Martin Ginis, 2017) using a similar methodology also reported mixed and limited effects of framed and/or risk messages. Reading messages on a website may not be very engaging for participants.…”

Section: Discussionmentioning

confidence: 89%

The Effects of Gain- versus Loss-Framed Messages Following Health Risk Information on Physical Activity in Individuals With Multiple Sclerosis

Lithopoulos

Bassett‐Gunter

Ginis

et al. 2017

Journal of Health Communication

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Few people with multiple sclerosis engage in physical activity. Messaging interventions may motivate more physical activity among these individuals. The purpose of this online study was to evaluate an intervention presenting participants with multiple sclerosis (N = 237) with risk information (i.e., information demonstrating people with multiple sclerosis are more likely to experience certain health issues) or no risk information followed by gain- or loss-framed physical activity messages. Participants completed questionnaires on Days 1, 6, and 28 and received information material on Days 2-5. The dependent variables were as follows: physical activity intentions and behavior, response and task efficacy, perceived threat (i.e., perception of threat to health issues relevant to people with multiple sclerosis), and avoidance (i.e., avoiding thinking about/doing something about the health issues presented in the messages). Analyses indicated physical activity and response efficacy increased over time. Also, participants receiving risk information had higher levels of physical activity and perceived threat. However, manipulation checks showed no differences between participants regarding perceptions of risk information or gain/loss-framed messages. Despite the lack of impact of the framing intervention, this study suggests that a brief informational intervention can positively influence physical activity and certain correlates of physical activity among people with multiple sclerosis.

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Section: Discussionmentioning

confidence: 89%

The Effects of Gain- versus Loss-Framed Messages Following Health Risk Information on Physical Activity in Individuals With Multiple Sclerosis

Lithopoulos

Bassett‐Gunter

Ginis

et al. 2017

Journal of Health Communication

Self Cite

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“…Previous research has demonstrated the effectiveness of targeted interventions based on Social Cognitive Theory in increasing volitional dairy consumption in young women ( 23 ) and adults aged 30–50 years ( 24 ) . Targeted interventions involve the development of material specific to a subset of the population, rather than specific to each individual, and thus have the potential to reach large numbers of people within the targeted subset at a relatively low cost.…”

mentioning

confidence: 99%

Strategies for public health initiatives targeting dairy consumption in young children: a qualitative formative investigation of parent perceptions

Jung

Bourne

Buchholz

et al. 2017

Public Health Nutr.

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“…Sub-groups of the population that may need special focus may still benefit from these messages but would likely need more customized and tailored communication. Past work has tended to focus on either on one aspect of message design or on a small set of behaviors or a more defined population group [34][35][36][37][38][39]. These studies differ from the current research in having more focused goals as part of a directed behavior-change intervention.…”

Section: Messages Refined Post Content Validitymentioning

confidence: 91%

Developing and refining behaviour-change messages based on the Brazilian dietary guidelines: use of a sequential, mixed-methods approach

Sato

Neto

Scagliusi

et al. 2020

Nutr J

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Background: Dietary Guidelines are an important tool for population health promotion efforts. However, current surveillance data suggest that only a small minority of the population meet the 2014 Brazilian Dietary Guidelines (BDG) recommendations. Translating recommendations into practice may not be immediately clear and behaviorchange messages guiding the behaviors that need to be changed and identifying substitute practices to meet a specific recommendation, are required. This study details the methods undertaken to develop and refine messages supporting the adoption of healthy dietary choices and behaviors in adults, as outlined in the BDG. Methods: A sequential, five-step, mixed-methods approach, determined a priori, was followed for designing and refining messages. These included: (1) content extraction; (2) audience analysis; (3) input from an expert review panel; (4) message development and message refinement; and a (5) test of content validity. Results: The content extraction process led to the identification of 63 excerpts from the BDG, organized into themes. The audience analysis highlighted barriers to healthy eating that included lack of time (to eat, to cook), difficulty in accessing healthy food, the convenience and the ubiquitous marketing of ultra-processed foods. Twenty of the 63 DG excerpts reviewed by the expert panel were identified as being a priority for message development and total of 111 messages were developed. Messages were short, structured to be one-sided, conveyed the most important information at the beginning (anticlimactic), used simple language and were explicit in the information they relayed. They were positive and gain-framed and used an empathetic, solution-or substitution-based tone and were presented in the active voice. The messages focused on goals and skill development, behavior regulation, incentivized positive practices as time and/or cost saving. Content validity testing helped further messages and reduced the number of messages from 111 to 40.

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Targeted Messages Increase Dairy Consumption in Adults: a Randomized Controlled Trial

Abstract: Taken together, it appears as though ensuring message content is targeted to the specific population's beliefs and motives is of importance when developing behavioral change intervention material.

Cited by 5 publications

References 33 publications

The Effects of Gain- versus Loss-Framed Messages Following Health Risk Information on Physical Activity in Individuals With Multiple Sclerosis

The Effects of Gain- versus Loss-Framed Messages Following Health Risk Information on Physical Activity in Individuals With Multiple Sclerosis

Strategies for public health initiatives targeting dairy consumption in young children: a qualitative formative investigation of parent perceptions

Developing and refining behaviour-change messages based on the Brazilian dietary guidelines: use of a sequential, mixed-methods approach

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