Targeting Young Consumers: How Family, Friends and Advertisement Shape Materialism in Pakistan

Zaman, Sabeen; Shah, Syed Nasir; Hasnu, Saf

doi:10.5901/mjss.2016.v7n4p703

Cited by 3 publications

(3 citation statements)

References 38 publications

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“…On the other hand, the early stages of life are marked by a search for self-identity (Yang et al, 2008), which consequently leads to greater materialism. Thus, it is expected that materialism is more significant to younger than older consumers (Grotts & Johnson, 2013;Flynn et al, 2013;Zaman et al, 2016). Thus, we suggest that:…”

Section: Consumer Agementioning

confidence: 65%

Meta-analysis of the antecedent and consequent constructs of materialism

Santini¹,

Ladeira²,

Sampaio³

et al. 2017

RBGN

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Purpose -Materialism has been gaining ground in the academic field, especially from the 1980s on, given the relevance of understanding sentiments connected to possessing and acquiring goods. Thus, this meta-analysis was carried out to assess the antecedents and consequents of materialism.Design/methodology/approach -Based on a systematic review, we gathered a total 77 articles that examined those aspects, generating 99 effects-sizes and a cumulative sample of 40,288 studied individuals.Findings -The antecedents of materialism that showed a significant relationship with this construct were: perceived hedonic value, interpersonal influence, life satisfaction, and income. As for the consequents, we observed significance for purchase intention, impulsive buying, compulsive buying, conspicuous consumption, status consumption, and consumer involvement. Regarding the moderating effect, we observed that small samples produce greater effects. Furthermore, for the relationship between materialism and purchase intention, there are stronger effects for surveys conducted in Western countries.Originality/value -Based on the methodology applied in this study, we expected a solid and generalizable contribution regarding construct materialism.

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Section: Consumer Agementioning

confidence: 65%

Meta-analysis of the antecedent and consequent constructs of materialism

Santini¹,

Ladeira²,

Sampaio³

et al. 2017

RBGN

View full text Add to dashboard Cite

show abstract

“…Thus, some suggestions are given next: Initially, despite the components presented by this study as potential developers of materialistic values from experiential consumption, it is necessary to understand the antecedents and environmental influences related to the experiential materialism proposed. Previous studies have examined materialism as a consequence of interpersonal influence (Karabati & Cemalcilar, 2010), sociodemographic variables (Zaman, Shah & Hasnu, 2016), among other factors, making it pertinent to investigate how such factors may be related to materialism development based on experiential consumption.…”

Section: Experiential Materialism: a Possible Relationshipmentioning

confidence: 99%

Experiential materialism? An essay on the development of materialism from the behavior of publication related to experiential consumption

Floriano¹,

Silva

2020

TPA

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This essay aims to discuss the development of materialistic consumption of experience from the behavior of publications related to consumption on digital social networks. Approach: Extensive survey and analysis in the literature of topics related to materialism and its particularities, existing concepts for the consumption of experience and the implications of technology in consumer practices. Results: The materialism that was previously achieved by the material purchases exhibition in physical environments is currently made from virtual disclosures, which made any kind of purchase susceptible to this behavior development and giving signs of the constitution of what was sought to be called materialism experiential. Academic contributions -This essay may contribute to the development of new studies that seek to test and understand the relationships of specific materialism of social networks in different contexts and from the perspective of different areas of knowledge, to the point that it becomes possible to offer subsidies for new understandings about materialism and digital platforms as a trans-forming aspect of human behavior.

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“…An existence of sub-cultural effects on provincial level, its impact on managerial decision making and on general consumers of Pakistan is well established in the literature (Shah, 2013;Shah & Amjad, 2011;Zaman, Shah, & Hasnu, 2016). Future studies may put their efforts to examine the differences among different sub-cultures on the basis of their ethical ideologies, beliefs, self-consciousness, sensitivity towards moral intensity, use of neutralization techniques, and decision making.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Consumer Ethical Decision Making: Linking Moral Intensity, Self-Consciousness and Neutralization Techniques

Shah¹,

Amjad²

2017

AABFJ

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The purpose of the study is to examine the effect of moral intensity on self-conscious emotions and neutralization techniques in the context of ethical decision making among consumers. A sample of 388 shopping mall retail consumers was recruited through self-administered survey technique. Descriptive statistics, exploratory factor analysis, correlation was carried out in SPSS whereas the measurement model and structural relationships were estimated using AMOS.Results indicate that moral intensity positively influences consumer's self-consciousness, neutralization techniques and behavioural intention. Self-consciousness negatively influence consumer's defence mechanism i.e. neutralization techniques. Neither self-consciousness nor neutralization techniques is found to have an impact on consumers' behavioural intention. Only self-consciousness is found to complementary mediate the relationship of moral intensity and neutralization. The limitations associated with field survey and crosssectional research design are inevitable. The study offers some relevant practical implications for government, marketing professionals and academia. The study is among the pioneer studies that theoretically links and empirically examines Issue Contingent Model, theory of neutralization and self-consciousness. The study develops and tested an Urdu language version of the questionnaire for retail consumers. The purpose of the study is to examine the effect of moral intensity on self-conscious emotions and neutralization techniques in the context of ethical decision making among consumers. A sample of 388 shopping mall retail consumers was recruited through self-administered survey technique. Descriptive statistics, exploratory factor analysis, correlation was carried out in SPSS whereas the measurement model and structural relationships were estimated using AMOS. Results indicate that moral intensity positively influences consumer's self-consciousness, neutralization techniques and behavioural intention. Self-consciousness negatively influence consumer's defence mechanism i.e. neutralization techniques. Neither self-consciousness nor neutralization techniques is found to have an impact on consumers' behavioural intention. Only self-consciousness is found to complementary mediate the relationship of moral intensity and neutralization. The limitations associated with field survey and cross-sectional research design are inevitable. The study offers some relevant practical implications for government, marketing professionals and academia. The study is among the pioneer studies that theoretically links and empirically examines Issue Contingent Model, theory of neutralization and self-consciousness. The study develops and tested an Urdu language version of the questionnaire for retail consumers.

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Targeting Young Consumers: How Family, Friends and Advertisement Shape Materialism in Pakistan

Abstract: The purpose of the study is to investigate materialism among the youth of Pakistan.

Cited by 3 publications

References 38 publications

Meta-analysis of the antecedent and consequent constructs of materialism

Meta-analysis of the antecedent and consequent constructs of materialism

Experiential materialism? An essay on the development of materialism from the behavior of publication related to experiential consumption

Consumer Ethical Decision Making: Linking Moral Intensity, Self-Consciousness and Neutralization Techniques

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