Enterprise applications such as customer relationship management (CRM) and enterprise resource planning (ERP) are very large scale, encompassing millions of linesof-code and thousands of user interfaces (UI). These applications have to be sold as feature-bloated off-the-shelf products to be used by people with diverse needs in required feature-set and layout preferences based on aspects such as skills, culture, etc. Although several approaches have been proposed for adapting UIs to various contexts-ofuse, little work has focused on simplifying enterprise application UIs through engineering adaptive behavior. We define UI simplification as a mechanism for increasing usability through adaptive behavior by providing users with a minimal feature-set and an optimal layout based on the context-of-use. In this paper we present Role-Based UI Simplification (RBUIS), a tool supported approach based on our CEDAR architecture for simplifying enterprise application UIs through engineering role-based adaptive behavior. RBUIS is integrated in our general-purpose platform for developing adaptive model-driven enterprise UIs. Our approach is validated from the technical and enduser perspectives by applying it to developing a prototype enterprise application and user-testing the outcome.