Taste, sustainability, and nutrition: Consumers' attitude toward innovations in aquaculture products

Lu, Ji; Xiao, Yanbo; Zhang, Wenguang

doi:10.1016/j.aquaculture.2024.740834

Aquaculture

2024

DOI: 10.1016/j.aquaculture.2024.740834

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Taste, sustainability, and nutrition: Consumers' attitude toward innovations in aquaculture products

Ji Lu,

Yanbo Xiao,

Wenguang Zhang

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2024

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Cited by 2 publications

References 66 publications

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The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

García-Salirrosas,

Escobar-Farfán,

Esponda-Perez

et al. 2024

Front. Nutr.

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IntroductionFood brands that promote a healthy lifestyle are gaining more followers. Healthy food consumers are a conscious and demanding segment that values the quality and benefits they receive from a product and the ethical, environmental, and social impact of their purchasing decisions. The objective of the research is to evaluate the influence of perceived value components on health food brand image and brand loyalty in an emerging market.MethodsA cross-sectional and explanatory study was conducted considering 612 consumers of a healthy brand in Peru. The participants included women (65.2%) and men (34.8%), with ages between 18 and 56 (M = 22.56; SD = 5.95). Data were collected using a self-report form and statistically analyzed using PLS-SEM.ResultsThe study hypotheses confirmed the impact of perceived emotional value, perceived social value, perceived financial value, and perceived quality on brand image and loyalty. However, the proposed model observes that perceived social value has no impact on brand loyalty.ConclusionImplementing strategies that help build stronger, healthy brands is part of effective management for business leaders. In this context, the findings indicate that brands should effectively communicate their attributes and offer them that meet and exceed consumer expectations to achieve consumer loyalty. This is a mechanism to consolidate a strong and positive image that facilitates customer loyalty based on perceived value. The results obtained can help marketers and decision-makers in the healthy food industry to design more effective brand strategies, which could increase demand for their healthy products.

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The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

García-Salirrosas,

Escobar-Farfán,

Esponda-Perez

et al. 2024

Front. Nutr.

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The Driving Factors and Path Selection for the Development Level of China’s Mariculture—A Dynamic Analysis Based on the TOE Framework

Zhang,

Jia

2024

Sustainability

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Mariculture is a key practice to promote the supply-side reform of fishery, and it is of strategic significance to explore the causes and paths of its high-level development. Based on the TOE (Technology-Organization-Environment) theoretical framework and the configuration methodology, this paper adopts the dynamic qualitative comparative analysis (QCA) method and panel data from 10 coastal provinces and cities in China from 2013 to 2021 to explore the configuration effects of six antecedents, namely, the intensity of technology promotion, investment in scientific research, personnel specialization, industry intensification, nearshore water quality, and offshore pollution discharge, along temporal and spatial dimensions, on the level of mariculture development. The results show that (1) individual driving factors do not constitute the necessary conditions for a high level of mariculture industry development, but the necessity of the three conditions—research funding, industry intensification and nearshore seawater quality—shows a general increasing trend; and (2) the results of the path analysis show that a total of seven configuration paths for a high level of development are generated, which can be further classified into “organization-led and technology synergistic”, “technology-organization-environment multiple-driven type”, and “technology-environment dual-driven type”. Based on the panel data, this study explores the impact of spatial and temporal changes in factor combinations on the development level of mariculture and provides a theoretical basis and practical insights for the development of locally adapted execution pathways.

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Taste, sustainability, and nutrition: Consumers' attitude toward innovations in aquaculture products

Cited by 2 publications

References 66 publications

The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

The impact of perceived value on brand image and loyalty: a study of healthy food brands in emerging markets

The Driving Factors and Path Selection for the Development Level of China’s Mariculture—A Dynamic Analysis Based on the TOE Framework

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