“…The Brazilian case is interesting not only because the country invests a higher percentage of its GDP in R&D than its neighboring countries, but also because the most important innovation strategy in Brazilian firms is technology acquisition (Jugend et al, 2018), which furthers its importance as a locus of research. Other researches have also addressed the subject of open innovation in the Brazilian automotive industry (Balcet & Consoni, 2007;Gondim, Borini, & Carneiro-Da-Cunha, 2017;Ibusuki, Bernardes, & Consoni, 2015;Martins & Kaminski, 2019).…”