2011
DOI: 10.1016/j.aap.2010.10.007
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Taxi drivers’ views on risky driving behavior in Tehran: A qualitative study using a social marketing approach

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Cited by 54 publications
(36 citation statements)
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“…Place is where the audience commits the behavior or where the consumer is exposed to the message about behavior. And promotion, is intended use of media, advertising, public relations, and other ways to reach the consumer in order to inform and encourage them (11, 12). In recent years social marketing, in many countries all over the world, is taken into consideration in dealing with health problems, and some examples include: prevention of sexually transmitted diseases (13), consumption of fruit and vegetables (14), domestic violence (15).…”
Section: Introductionmentioning
confidence: 99%
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“…Place is where the audience commits the behavior or where the consumer is exposed to the message about behavior. And promotion, is intended use of media, advertising, public relations, and other ways to reach the consumer in order to inform and encourage them (11, 12). In recent years social marketing, in many countries all over the world, is taken into consideration in dealing with health problems, and some examples include: prevention of sexually transmitted diseases (13), consumption of fruit and vegetables (14), domestic violence (15).…”
Section: Introductionmentioning
confidence: 99%
“…Also in studies conducted, the use of social marketing model on physical activity has been emphasized (16, 17). Despite four decades of social marketing, Iranian researchers, have published limited literature in this area, like risky driving behavior (12), dairy products (18) and breast cancer screening (19). Historically, most researches on the determinants of physical activity, is done by quantitative studies based on predetermined questionnaires about people’s knowledge, attitude, and performance about physical activity (20), which do not provide in-depth information.…”
Section: Introductionmentioning
confidence: 99%
“…In Nanjing, China, the taxi drivers were found to be less likely to use seat belt (14), and similar survey results were also reported in Beijing (15), but the use or misuse of seat belts is still not fully understood. The findings from 248 taxi and bus drivers in Wuhan, China highlighted that risky driving behaviour was significantly affected by their attitudes toward traffic rules and speed (16). Sullman et al reported that taxi drivers more often engaged in passive-aggressive behaviour significantly related to possible crashes, losing control of the vehicle, loss of concentration, and near-misses (17).…”
Section: Introductionmentioning
confidence: 99%
“…11 La falta de descanso, junto con jornadas laborales extensas, se asocia con síntomas de fatiga, un factor de riesgo para la siniestralidad vial. 11,15,16 El limitado y difícil acceso a sanitarios influye en el desarrollo de distintas patologías genitourinarias. 17 Otro problema físico, típico de la profesión, son los dolores músculo-esqueléticos.…”
Section: Condiciones De Trabajo Y Salud En Conductores De Taxiunclassified
“…Problemas similares los conductores, sino también por sus posibles consecuencias sobre la seguridad del sistema de transporte. 15,16 Un problema asociado a las extensas jornadas de trabajo es el aumento de la exposición a los riesgos viales. Los resultados obtenidos indican que una proporción importante de la muestra ha sufrido siniestros de distinta gravedad.…”
Section: Globalunclassified