“…Therefore, tourism researchers explored several frameworks, identified measures, and developed new applicable models (Medina-Muñoz et al , 2003; Abreu-Novais et al , 2016). Several studies have been conducted on different aspects of TT, such as challenges and threats, visitors’ and stakeholders’ perceptions and attitudes, tea heritage, sociocultural and socioeconomic development, branding and promotions, sustainability, well-being, and health (Aslam and Jolliffe, 2015; Bennike, 2017; Cheng et al , 2010; Cheng et al , 2012; Joliffe and Aslam, 2009; Lin and Wen, 2018; Magar and Kar, 2016; Mondal and Samaddar, 2021; Ranasinghe et al , 2017; Su et al , 2019a, 2019b; Su and Zhang, 2020; Weber, 2018). All the above studies have focused on a different niche segment of TT like growth and development, opportunities and challenges and economic and sociocultural benefits because of visitors, residents and stakeholders; however, they significantly miss the global acceptance, competitive advantage and comparativeness of TT at international level (Cheng et al , 2010; Thimm and Karlaganis, 2020).…”