“…Based on the literature review and the discussion above, the researcher determines the conceptual framework as follows: Based on the conceptual framework above, Reputation, Experience and Communication affect Employer Branding. Apart from the 3 variables above, there are other variable factors that affect Employer Branding, namely: 1) Talent: (M Ridho Mahaputra & Saputra, 2021), (Dwinarko, D., Sulistyanto, A., Widodo, A., & Mujab, 2021), (Widodo, A., & Permatasari, 2020), (Irdaningsih, Parwoto, & Badawi Saluy, 2020), (Eka & Anik, 2020), (Wijayanti et al, 2020), (Saputra & Saputra, 2021). 2) Engagement: (Karsono, 2018), (A.…”