Teaching and Effectiveness: Another Look

The Curiosity in Marketing Thinking

“…They might wish to ask how the other students came up with their questions, asking them to provide more background to the questioning offered. The students questioning and responding to each other are central to a community of inquiry while being consistent with a student-centered focus for teaching marketing (Hill & Herche, 2001). Students will hear other students' reasons for being there, which will affect how they think about marketing, and the teacher can then build class discussions around the students' interests.…”

“…The arousal of curiosity can be sparked through students' interests or by establishing personal relevance of the material to be explored. The personal relevancy issue is typically discussed in the marketing education literature in terms of student-centered teaching whereby it is thought that students are able to relate better to the class material if presented from a student-relevant perspective (e.g., Hill & Herche, 2001).…”

Student Observations of Outstanding Teaching: Implications for Marketing Educators

“…For several decades, marketing scholars have visited the issues associated with teaching effectiveness (Clarke et al 2001;Conant et al 1988;Grunenwald and Ackerman 1986;Hill and Herche 2001;Kelley et al 1991;Smart et al 2003;Weaver 1985). Many of these efforts have focused on the opinions and experiences of the parties-instructor and student-that constitute this educational exchange.…”

The politics of being an educational researcher: Minimising the harm done by research

“…A number of school effectiveness researchers have been giving renewed attention to the importance of teachers and teaching rather than the effectiveness of schools as a whole (Hill, 2001;Rowe, 2007;Cuttance, 2000) and the Ministry of Education has followed this trend with new claims for the power of teaching. The argument then becomes that although schools may not make much difference, teachers do.…”